From Bordeaux to Warhol: Amazon goes high-brow

Tucked somewhere in the Amazon campus in Seattle, there is a room that has holds some very important racks of wine.

The bottles are handled carefully. With gloved hands, an Amazon photographer pulls each one off a wire rack and then photographs it so that online shoppers can see each bottle in a clean setting. An image of each bottle’s label and description will be uploaded to site so shoppers can look at them in detail. This has happened thousands of times, for each type of wine Amazon sells. It is decidedly not how Amazon sells DVDs or books.

Rather, this is part of the online retail giant’s push into new categories of high-brow products — including a $700 bottle of Montrose Bordeaux and a $200,000 Andy Warhol original depicting China’s Chairman Mao — all in an effort to create a new revenue stream and meet the demands of a more elite base of clientele.

It’s doing so through it’s third-party marketplace. The site already dabbles in some pricey products, like $9,000 diamond rings, but its latest categories, art and wine, show a whole other level of commitment.

“Everything we do at Amazon starts with the customer and works itself backwards,” said Peter Faricy, vice president of marketplace for the company. “Those are all categories customers have given us the feedback that they would love to get.”


About Genius Face

Bissmillh Arhman Araheem I am a web designing student at G C University OF FAISALABAD and Computer is my passion.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s