Leads Twitter, BBM and Skype
Facebook has lost its mobile messaging lead to the upstart WhatsApp platform, according to new research published this weekend.
OnDevice surveyed almost 4,000 smartphone users in five countries and found that a whopping 44 per cent of them were using WhatsApp to stay in touch with friends.
35 per cent of those folks – in US, Brazil, South Africa, Indonesia and China – were using Facebook Messenger in November.
Despite eliminating BlackBerry users, the reborn BBM platform was down in 5th place with a respectable 15 per cent of those surveyed using the service, behind WeChat (28 per cent) and Twitter (16 per cent).